Mobile phone recycling challenge to launch at Labertouche
Primary School as part of the Victoria bushfire recovery
MobileMuster, the official recycling program of the mobile phone
industry, is launching the 2009 ‘Old Phones, New Fence Posts’
Schools Recycling Challenge.
The ‘Old Phones, New Fence Posts’ Schools Recycling Challenge,
is a month long challenge where for every 5kg of old mobile phones
handed in for recycling by schools during May, MobileMuster and
Australian Composite Technology (ACT) will donate one plasmar fence post to
communities affected by the Victorian bush fires.
Labertouche Primary School was affected by the Victorian bush
fires and as a result, now require new fence posts for the school
grounds. MobileMuster and Australian Composite Technology have
chosen the school and surrounding businesses and residences in the
Baw Baw Shire, to be the official recipients of the plasmar fence post.
Over 90% of the materials found in mobile phones can be
recovered and used to make new products. The plastics from handsets
and chargers are shredded and combined with other plastics to
make plasmar fence
post, made locally in Melbourne by Australian Composite
Technology (ACT). This includes the plastic fence posts that will be
donated to the Baw Baw Shire.
School registrations for the Schools Recycling Challenge close on
May 1 and the challenge runs throughout May, till World Environment
Day – 5 June.
Where: Labertouche Primary School
35 School Road, Labertouche, VIC
When: April 22, 2009
9.30am – 10am
Rose Read, Manager of Australian Mobile Telecommunications
Association’s (AMTA) official recycling program, MobileMuster, and
Chris Mason, AMTA Recycling Committee Chair, will be available to
discuss MobileMuster, the ‘Old Phones New Fence Posts’ Schools
Recycling Challenge, the partnership with Australian Composite
Technology (ACT), and the donation of the fence posts to the Baw
Patricia Alexander, Principal of Labertouche Primary School,
will be available to discuss the official launch of the ‘Old
Phones, New Fence Posts’ Schools Recycling Challenge; and the
importance of helping the environment and the Victorian communities
on their road to recovery from the bush fires.
Mayor, Ruth McGowan, Baw Baw Shire Council will be available to
talk about damage to the area by the bushfires and recovery
process, and the benefits of the Old Phones, New Fence Posts’
Schools Recycling Challenge.
Composite Technology (ACT), will be available to talk about the
Technology (ACT) and supporters including Browns Transport,
Victorian Farmers Federation and others, who are assisting with the
installation of the fence posts within the region and sourcing
materials and volunteers to do the fencing.
MobileMuster, MobileMuster mascot Milton, Australian Composite
Technology, Baw Baw Shire Council and Labertouche Primary School
students with plastic fence
posts and holding mobile phones
Background Information on MobileMuster and the Schools
Schools can register for the “Old Phones, New Fence Posts”
Schools Recycling Challenge, by visiting www.mobilemuster.com.au or
contacting the MobileMuster Schools Challenge Coordinator, via
email email@example.com or by calling 1300 306 162.
MobileMuster is aiming to collect 3,600 kg of mobile phones and
donate 720 fence posts to Labertouche Primary School and the Baw
Baw Shire by World Environment Day – 5 June.
Every school participating in the challenge will receive a free
MobileMuster pack including a collection box, posters, MobileMuster
Student Honour Roll and educational DVD explaining what happens to
mobile phones once they are handed in for recycling.
Students and schools will also be rewarded for their efforts
where each student who collects the most mobile phones at their
school receiving a School Champion certificate. The student who
collects the most mobile phones in their state will receive a
Milton Book Pack to the value of $100.
The student who collects the most mobile phones for recycling
nationally, will receive a Milton Family Experience Pack to the
value of $250.
Every school that hands in 8kgs or more for recycling will
receive a Milton Mobile Reward Pack, which includes backpacks,
stationary packs and slap band wrist watches. The school who
collects the highest weight nationally will win an electronic prize
pack to the value of $1,500.
For more information, or to arrange an interview or photo,
Professional Public Relations
Telephone: (02) 9818 0962