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ACT Vic
Somerton 3062
VIC AU
Tel (03) 9305 1599

old phones, new fences

Mobile phone recycling challenge to launch at Labertouche Primary School as part of the Victoria bushfire recovery efforts.

MobileMuster, the official recycling program of the mobile phone industry, is launching the 2009 ‘Old Phones, New Fence Posts’ Schools Recycling Challenge.

The ‘Old Phones, New Fence Posts’ Schools Recycling Challenge, is a month long challenge where for every 5kg of old mobile phones handed in for recycling by schools during May, MobileMuster and Australian Composite Technology (ACT) will donate one plasmar fence post to communities affected by the Victorian bush fires.

Labertouche Primary School was affected by the Victorian bush fires and as a result, now require new fence posts for the school grounds. MobileMuster and Australian Composite Technology have chosen the school and surrounding businesses and residences in the Baw Baw Shire, to be the official recipients of the plasmar fence post.

Over 90% of the materials found in mobile phones can be recovered and used to make new products. The plastics from handsets and chargers are shredded and combined with other plastics to make plasmar fence post, made locally in Melbourne by Australian Composite Technology (ACT). This includes the plastic fence posts that will be donated to the Baw Baw Shire.

School registrations for the Schools Recycling Challenge close on May 1 and the challenge runs throughout May, till World Environment Day – 5 June.

Where: Labertouche Primary School
35 School Road, Labertouche, VIC

When: April 22, 2009
9.30am – 10am

Interview Opportunities:

Rose Read, Manager of Australian Mobile Telecommunications Association’s (AMTA) official recycling program, MobileMuster, and Chris Mason, AMTA Recycling Committee Chair, will be available to discuss MobileMuster, the ‘Old Phones New Fence Posts’ Schools Recycling Challenge, the partnership with Australian Composite Technology (ACT), and the donation of the fence posts to the Baw Baw Shire.

Patricia Alexander, Principal of Labertouche Primary School, will be available to discuss the official launch of the ‘Old Phones, New Fence Posts’ Schools Recycling Challenge; and the importance of helping the environment and the Victorian communities on their road to recovery from the bush fires.

Mayor, Ruth McGowan, Baw Baw Shire Council will be available to talk about damage to the area by the bushfires and recovery process, and the benefits of the Old Phones, New Fence Posts’ Schools Recycling Challenge.

Rose Smithers,Australian Composite Technology (ACT), will be available to talk about the Australian Composite Technology (ACT) and supporters including Browns Transport, Victorian Farmers Federation and others, who are assisting with the installation of the fence posts within the region and sourcing materials and volunteers to do the fencing.

Photo Opportunities:

MobileMuster, MobileMuster mascot Milton, Australian Composite Technology, Baw Baw Shire Council and Labertouche Primary School students with plastic fence posts and holding mobile phones

Background Information on MobileMuster and the Schools Challenge:

Schools can register for the “Old Phones, New Fence Posts” Schools Recycling Challenge, by visiting www.mobilemuster.com.au or contacting the MobileMuster Schools Challenge Coordinator, via email schools@amta.org.au or by calling 1300 306 162. MobileMuster is aiming to collect 3,600 kg of mobile phones and donate 720 fence posts to Labertouche Primary School and the Baw Baw Shire by World Environment Day – 5 June.

Every school participating in the challenge will receive a free MobileMuster pack including a collection box, posters, MobileMuster Student Honour Roll and educational DVD explaining what happens to mobile phones once they are handed in for recycling.

Students and schools will also be rewarded for their efforts where each student who collects the most mobile phones at their school receiving a School Champion certificate. The student who collects the most mobile phones in their state will receive a Milton Book Pack to the value of $100.

The student who collects the most mobile phones for recycling nationally, will receive a Milton Family Experience Pack to the value of $250.

Every school that hands in 8kgs or more for recycling will receive a Milton Mobile Reward Pack, which includes backpacks, stationary packs and slap band wrist watches. The school who collects the highest weight nationally will win an electronic prize pack to the value of $1,500.

For more information, or to arrange an interview or photo, please contact:

Ginni Ryan
Professional Public Relations
Telephone: (02) 9818 0962
Email: gryan@ppr.com.au